Fiscozen is a startup revolutionizing Italian tax management, but the subject remains complex. We bypassed the bureaucratic coldness to build a narrative about freedom and potential, targeting the specific needs of freelancers.
We identified five key professional personas and brought them to life through a high-end cinematic production. We orchestrated an ensemble cast to embody the true diversity of the freelance world, delivering distinct narrative cuts for each profession. This tailored storytelling approach reimagined a tax service as an enabler of professional growth, reinforcing Fiscozen’s authority in fintech.
Fiscozen is a startup revolutionizing Italian tax management, but the subject remains complex. We bypassed the bureaucratic coldness to build a narrative about freedom and potential, targeting the specific needs of freelancers.
We identified five key professional personas and brought them to life through a high-end cinematic production. We orchestrated an ensemble cast to embody the true diversity of the freelance world, delivering distinct narrative cuts for each profession. This tailored storytelling approach reimagined a tax service as an enabler of professional growth, reinforcing Fiscozen’s authority in fintech.
