Active Lifestyle. Active Skincare.
Content Production for the launch of Federica Pellegrini's skincare brand.
The Challenge
Federica Pellegrini, in collaboration with Alma.K, needed to represent the dynamism and energy of Fit.Fe By Fede, her new Skincare brand.
To achieve the goal, we devised rich and diverse content, exploiting a range of locations, situations, and directorial styles. This approach enabled the essence and spirit of the brand to be communicated engagingly.
Social Campaign
We expanded the online presence not only with the main commercial, but also through the creation of short pills to enhance the features of individual products. This content was specially designed to be shared through the main social channels, taking full advantage of the potential of motion design.
The collaboration with promd was great! The creative team was able to capture the essence of my new brand in the launch video commercial
