For the opening of the Jago Museum in Naples, the challenge was twofold: capturing the physical awe of the sculpture within a digital experience and establishing an identity distinct from the artist’s personal profile. We manage the entire social ecosystem, curating a tone of voice that preserves the sacred "aura" of the artworks while speaking the language of a digital-native audience.
For the opening of the Jago Museum in Naples, the challenge was twofold: capturing the physical awe of the sculpture within a digital experience and establishing an identity distinct from the artist’s personal profile. We manage the entire social ecosystem, curating a tone of voice that preserves the sacred "aura" of the artworks while speaking the language of a digital-native audience.
