In our long-standing collaboration with the Japanese leader in knitting machinery, we act as their external creative hub, engaged whenever a project requires a shift in perspective. Our role is to decode technical know-how to craft impactful storytelling, infusing industrial values with emotion.
For Pitti Filati 2025, we launched "The Call", inviting emerging designers to challenge the limits of Shima Seiki technology. This journey culminated in "Lost in Translation", a dedicated short film featuring the competition winner, Leonie. We crafted a visual dialogue between the raw energy of new talent and the heritage of Japanese engineering.
In our long-standing collaboration with the Japanese leader in knitting machinery, we act as their external creative hub, engaged whenever a project requires a shift in perspective. Our role is to decode technical know-how to craft impactful storytelling, infusing industrial values with emotion.
For Pitti Filati 2025, we launched "The Call", inviting emerging designers to challenge the limits of Shima Seiki technology. This journey culminated in "Lost in Translation", a dedicated short film featuring the competition winner, Leonie. We crafted a visual dialogue between the raw energy of new talent and the heritage of Japanese engineering.






